Don’t underestimate the importance of even a little personalization in marketing. There’s a mid-point between generic marketing and big data science, and you can tap into it to drive customers back to your store. As marketers, we strive for cultivating… Read more ›
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An interesting component of the last 5 or 6 Super Bowls has been the increasing importance that social media plays in the conversation around key cultural and athletic events. Case in point: last weekend’s Super Bowl, which had huge ratings… Read more ›
At a recent summit by The Guardian and Salesforce, experts debated the growing chasm between spending on social media (around 1% of marketing budgets) and the actual engagement and new content discovery opportunities associated with social media (vastly more than… Read more ›
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Are you a marketing superhero? That’s the question posed in a new article from the Harvard Business Review Blog Network in The Five Superpowers of Marketing. It’s a clever take on how to find the key components of your brand,… Read more ›
In a recent Annotated Graphic Series post on Twitter, we dissected the layout of a Twitter page, and mentioned the definition of Twitter hashtags: “Hashtags are how topics are quickly spread around the world. Like a mention, where the “@”… Read more ›
Don’t be discouraged by all the work it could require to touch all the different social media platforms out there – focus your efforts by finding the audience you want to engage. An updated view of social media demographics from… Read more ›
From the Huffington Post today comes an interesting infographic (click here for large downloadable version) from Jason King at 360incentives.com, highlighting 10 key points to consider when you’re looking to improve your customers’ loyalty. Some of the points are downright… Read more ›
Why Pinterest? 70 million users, of which 80% are women – that’s why. With 2.5 billion pageviews per month, you need to incorporate Pinterest into your social media plan. Find out more on how in our tutorial below. If you have… Read more ›
How much do you really focus on your customers? Build your business using Jeff Bezos’ revolutionary ideas about retail, marketing, and long-term thinking. When I first started at Amazon.com 10 years ago, many of the people who knew me best… Read more ›
How carefully do you consider the details of your customers? Are they men or women? How much discretionary income might they have? Are they just starting out, or easing into retirement? Answering these few questions, and differentiating both the in-channel marketing… Read more ›