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Digital marketing and e-commerce advice without all the jargon.

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Why Personalization Still Matters

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Don’t underestimate the importance of even a little personalization in marketing. There’s a mid-point between generic marketing and big data science, and you can tap into it to drive customers back to your store. As marketers, we strive for cultivating… Read more ›

AuthorNoelle Barnes
Published on15 Jun 2015
Categories
Best Practices

The Social Super Bowl: Who Won?

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An interesting component of the last 5 or 6 Super Bowls has been the increasing importance that social media plays in the conversation around key cultural and athletic events. Case in point: last weekend’s Super Bowl, which had huge ratings… Read more ›

AuthorNoelle Barnes
Published on07 Feb 2014
Categories
Best Practices

Choose Your Weapon: SEO or Social Media? (The Guardian)

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At a recent summit by The Guardian and Salesforce, experts debated the growing chasm between spending on social media (around 1% of marketing budgets) and the actual engagement and new content discovery opportunities associated with social media (vastly more than… Read more ›

AuthorNoelle Barnes
Published on29 Jan 2014
Categories
Best Practices

The Five Superpowers of Marketing (Harvard Business Review)

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Are you a marketing superhero? That’s the question posed in a new article from the Harvard Business Review Blog Network in The Five Superpowers of Marketing. It’s a clever take on how to find the key components of your brand,… Read more ›

AuthorNoelle Barnes
Published on04 Dec 2013
Categories
Best Practices

Twitter Hashtags: How to Game the System (Infographics)

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In a recent Annotated Graphic Series post on Twitter, we dissected the layout of a Twitter page, and mentioned the definition of  Twitter hashtags: “Hashtags are how topics are quickly spread around the world. Like a mention, where the “@”… Read more ›

AuthorNoelle Barnes
Published on10 Oct 2013
Categories
Annotated Graphics, Best Practices
Tags
hashtags, infographic, twitter

Finding Your Audience on Social Media

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Don’t be discouraged by all the work it could require to touch all the different social media platforms out there – focus your efforts by finding the audience you want to engage. An updated view of social media demographics from… Read more ›

AuthorNoelle Barnes
Published on24 Sep 2013
Categories
Social Media
Tags
social media

10 Ways Technology Can Improve Customer Loyalty (Infographic)

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From the Huffington Post today comes an interesting infographic (click here for large downloadable version) from Jason King at 360incentives.com, highlighting 10 key points to consider when you’re looking to improve your customers’ loyalty. Some of the points are downright… Read more ›

AuthorNoelle Barnes
Published on18 Sep 2013
Categories
Best Practices
Tags
infographic

How to Create a Pinterest Business Account

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Why Pinterest? 70 million users, of which 80% are women – that’s why. With 2.5 billion pageviews per month, you need to incorporate Pinterest into your social media plan. Find out more on how in our tutorial below. If you have… Read more ›

AuthorNoelle Barnes
Published on10 Sep 2013
Categories
Best Practices, Social Media
Tags
pinterest, social media, tutorial

Jeff Bezos and Customer Focus: “20 Smartest Quotes”

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How much do you really focus on your customers? Build your business using Jeff Bezos’ revolutionary ideas about retail, marketing, and long-term thinking. When I first started at Amazon.com 10 years ago, many of the people who knew me best… Read more ›

AuthorNoelle Barnes
Published on09 Sep 2013
Categories
Best Practices
Tags
amazon, customer focus, jeff bezos

Using Social Media Demographics: 3 Best Practices

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How carefully do you consider the details of your customers? Are they men or women? How much discretionary income might they have? Are they just starting out, or easing into retirement? Answering these few questions, and differentiating both the in-channel marketing… Read more ›

AuthorNoelle Barnes
Published on03 Sep 2013
Categories
Best Practices, DigishopGirl Media, Social Media
Tags
best practices, marketing, small business, social media, social media 101
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