Building a Social Media Strategy – A Waste of Time?

If you’re looking for where people spend their time – and where they become really engaged in what they’re doing – look to social media. The important thing to remember about social media – as the infographic below, from (via Jeff Bullas), shows – is that people truly enjoy these sharing networks. Time spent on social media is not obligatory – it is, on the contrary, a much-adored web of connection between us and the people we’re interested in knowing more about.

This infographic briefly highlights some key statistics:

    • 2/3 of users have social media to stay in touch with friends and family
    • We love to share photos – 250 million of them, every day
    • We watch a ton of video
    • We use it to find work
    • We spend more time on Facebook than on any other website



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