Choose Your Weapon: SEO or Social Media? (The Guardian)

Burberry Prorsum CatwalkAt a recent summit by The Guardian and Salesforce, experts debated the growing chasm between spending on social media (around 1% of marketing budgets) and the actual engagement and new content discovery opportunities associated with social media (vastly more than 1%). Link farms are no longer the key to raising your Google search relevance – Google is smarter and shrewder now. Learn more about the importance of Google, Google+ (yes, really) and how to accommodate the evolution of ┬ásocial media and SEO.

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