The Social Super Bowl: Who Won?

An interesting component of the last 5 or 6 Super Bowls has been the increasing importance that social media plays in the conversation around key cultural and athletic events. Case in point: last weekend’s Super Bowl, which had huge ratings and even bigger social engagement. (If you live in or around Seattle, the game had a 97 share – that means that 97% of all televisions that were on during the Super Bowl were actually watching it – the highest ever, anywhere.)

Here’s a great infographic from SponsorHub on the social winners of the Super Bowl – looks like Peyton Manning won something big that day. (We love ya, Peyton.)


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